Marketing & e-Marketing Features

Aptify includes a full featured Marketing and e-Marketing application which empowers your organization to create and manage truly integrated, multichannel communication and campaign outreach programs to reach current and prospective customers.

Aptify's marketing capabilities seamlessly merge traditional marketing campaign management and e-Marketing environments. Aptify blends together the features and functionality required for managing complex campaigns that have multiple media types across both on-line and print publications, direct mail, email, newsletter, and live media venues. The campaign manager makes it possible for a user to easily import 3rd party lead lists and develop highly personalized communications to any number of segments within a campaign.

e-Marketing and Campaign Management Features

  • Create highly targeted marketing campaigns to maximize the potential of your offerings.
  • Target and identify prospects based on any combination of filtering criteria.
  • Use an easy to use graphical tool to define segmentation logic.
  • Utilize bulk email and fax capabilities to send personalized messages about product information, seminar reminders, event surveys and more.
  • Track campaign results anytime with up-to-the-minute reporting and data analysis including click-through tracking.
  • Easily import 3rd party lists for both one-time use and recurring use
  • Manage complex task list easily through templates, automated assignment and workflow