Aptify

This is the fifth of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Leveraging the CES Model with Analytics, Trends, and Alerts

You’ve aligned your strategic goals with your Key Performance Indicators (KPIs). You’ve successfully built a Composite Engagement Score (CES) model. And you’ve generated CES values that distill a member’s engagement down to a single number. Now, what do you do with this information? How will you use ...

Quick recap: The staff of the National Beach Lovers Association (NBLA), tasked with growing their membership from 500 members to 1,500 members in just two years, has determined that they have the benefits needed to recruit new members. They are now getting ready to prepare the marketing plan that will help them do just that.

Developing a marketing plan is critical for a number of reasons:

1. It becomes a guide that helps get everyone in the organization on the same page.

2. It becomes a resource that anyone can turn to see the following:
    a. Goals of activities
    b. Audiences trying to ...

This is the fourth of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Implementing the CES Model Within or Outside Your AMS

With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed.

There are some organizations that will be able to leverage their AMS ...

In case you missed entry #1 here is a quick recap:

The National Beach Lovers Association (NBLA) is an individual membership society that was created just over five years ago to serve people who greatly enjoy spending time at the beach. The association has just over 500 members currently but has been tasked by the Board to increase that number to 1,500 members in just two years.

The first step in recruiting is understanding how big the market is and whether you have the benefits that potential members are looking for. It is very important to learn everything you ...

This is the third of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Building a Model to Combine KPIs into a Unified Measurement

Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. One key thing to remember from the earlier posts—it’s essential that these top priorities are limited to no ...

Even when times are tough, growing your membership is something that is very important to many associations. I am excited to be writing a four-part series about a fictional association that is trying to do just that. Here is their story:

The National Beach Lovers Association (NBLA) is an individual membership society that was created just over five years ago to serve people who greatly enjoy spending time at the beach. There is only one membership type (sun and sand worshipper), and every member pays the same price. The association started with 150 members and has grown by about ...

This is the second of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Choosing the Best Indicators to Measure Engagement

Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members ...

Peter Drucker, one of the foremost management “gurus” said: “The purpose of a company is to create a customer. A business is defined by the want the customer satisfies when he or she buys a product or a service. To satisfy the customer is the mission and purpose of every business.” Feel free to substitute “association” for the word “business” and the message still rings true.

WOW. These are powerful words that especially resonant with me, whose job is to ensure the highest levels of customer satisfaction. It doesn’t matter if you define customer satisfaction in the traditional sense or ...

Welcome to the first of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger.

Introduction and Overview

Member engagement has always been crucial to the ultimate success of any association. Understanding why, how, and to what degree a member engages with his or her association can make all the difference when it comes to growing a thriving non-profit.

It’s no secret, then, that member engagement is imperative to the association, yet it’s ...

I read an interesting article the other day suggesting work-life balance has become somewhat of a myth largely due to technology. iPhones, cloud-computing, Droids, fingertip technology, apps, Facebook, Twitter, Blackberries, email (and the list is exhaustive) have made it nearly impossible to disconnect from the various demands of life.

When was the last time you made a call on your mobile device and didn’t expect to reach the person you were calling? How many times have you left work only to go home and check your email, or have gotten up before anyone else on a Saturday morning to sneak ...